G’day, readers. Kicking off the new week, I of course hope everyone is faring well.
Today, let’s talk about AnswerRocket and Kantar, plus the news that’s brought them together.
The former: AnswerRocket is a data intelligence company that focuses on, quote, “revolutionizing analytics with AI-driven solutions” designed for businesses in search of reliable ways to amass truly actionable data, leading to impactfully informed decisions. Founded in 2013 in Atlanta, Georgia with the goal of making analytics accessible to all who need them, AnswerRocket leverages AI/ML technologies to empower teams with an intuitive platform that allows them to skillfully interact with data while extracting key insights. Anheuser-Busch InBev, Cereal Partners Worldwide (i.e. Nestlé and General Mills), Suntory Global Spirits and the National Beverage Corporation, for example, all depend on AnswerRocket to increase their speed to insights.
The latter: Kantar, a marketing data company that works with partners like Google, Facebook, Alibaba, Qualtrics, Hulu, Snapchat and LiveRamp, harnesses valuable attitudinal and behavioral analytics to, quote, “best uncover how people think and act.” Reportedly serving 96 of the world’s 100 biggest advertisers, Kantar helps teams gain better understandings of their clients while shaping data-powered marketing strategies. Whether it’s maximizing the effectiveness of advertising and PR, building long-term value with audience measurement tools, or exploring deeper brand growth, consulting and research services, Kantar supports businesses in the media, finance, retail, automotive and mobility, consumer packaged goods, energy and utilities (to name a few).
And last week, AnswerRocket and Kantar announced their go-to-market partnership.
Now, joint clients will be able to tap into the former’s GenAI analytics platform (in tandem with the latter’s market knowledge and data expertise) in order to “reduce the time needed to understand data, produce actionable insights, and make this information accessible to marketing decision-makers at all levels,” according to the official announcement.
"We are very excited to team up with Kantar to bring the power of GenAI to more brands around the world," said Alon Goren, CEO of AnswerRocket. "Our partnership will help businesses unlock the full potential of their data and accelerate their success stories.”
“AI and GenAI are not only helping us be more effective: they are giving us, and therefore our clients, a competitive edge," added Ted Prince, Chief Product Officer at Kantar. “Working with AnswerRocket on joint clients means brands and marketers at all levels can talk to our data and get access to valuable insights faster than ever before using AI and new technologies – this is vital in the fast-moving landscape they’re operating in.”
Read more from the official AnswerRocket-Kantar press release here.
Be part of the discussion about the latest trends and developments in the GenAI space at Generative AI Expo, taking place February 11-13, 2025, in Fort Lauderdale, Florida. Part of the #TECHSUPERSHOW experience, Generative AI Expo covers the evolution of GenAI and will feature conversations focused on its cross-industry potential. Businesses will learn more about how this technology can create new opportunities for improving operations, enhancing customer experiences, and creating exciting new growth opportunities.
Edited by
Greg Tavarez
