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A Look at Conversica's Advanced AI Agents and How Businesses Benefit

By Alex Passett

The team at Conversica is on a mission: Fuel the workplace of the future, today.

This mission started back in 2007, when Conversica was founded (originally under the name “AutoFerret”). At the time, it had launched a customer relationship management and lead validation tool (i.e. particularly for automotive dealerships).

In 2010, the company started selling an Automated Virtual Assistant (or “AVA”) for Sales, and “AutoFerret” became “AVA.ai” instead.

Then in 2013, the company raised $16 million in Series A funding. This laid the groundwork for AVA.ai to officially become Conversica in 2014.

In the years that followed, Conversica greatly expanded its use cases to help additional industries; education, financial services and general workplace technologies, to name a few.

In present day, Conversica’s intelligent automation platform supports myriad languages and communication channels, and it’s capable of helping revenue teams automate their tasks and thrive in no time. Trusted by the likes of T-Mobile, Epson, ServiceNow and others, the Conversica team is ready to take their next leap to benefit a truly streamlined, future-proofed workplace.

This is why Conversica recently unveiled what it defines as “transformative advancements” for its revenue-focused AI agents; we’re talking about brand-specific, two-way conversation capabilities that leverage generative AI and inventive quality-of-life controls for automating critical customer experience touchpoints that drive revenue growth.

Here’s an excerpt from Conversica’s official announcement:

This latest generation of Conversica’s AI agents integrates cutting-edge advancements from top providers like OpenAI, Meta, and Google, enhancing both the depth and precision of its responses for next-level customer experience, and grounding its capabilities exclusively in each client’s data. Since 2020, the company has increased its AI capabilities by six orders of magnitude, bringing it within just two orders of magnitude away from the cognitive power of the human brain. Conversica delivers enterprise-grade accuracy, meeting stringent requirements for reliability and contextual alignment.

Furthermore, Conversica’s advanced AI agents deliver a suite of off-the-shelf features and benefits that include the following:

  • AnswersIQ: Powered by Retrieval Augmented Generation (RAG) technology, Revenue Digital Assistants are trained on specific brand content for customized interactions that reflect the unique voice and identity of each enterprise (regardless of channel, thereby minimizing confabulation or hallucinations known to compound errors across complex sales sequences led by the GenAI).
  • Custom AI Controls: With flexible conversation editing options, brands can choose how they use Conversica’s AI to customize dialog for greater precision that delivers the control businesses need (and without taxing practitioner capacity, to boot).
  • Enterprise-Grade Protections: Robust, brand-safe guardrails ensure that conversations align with company guidelines and standards for full control over the tone, messaging, and direction of customer interactions, safeguarding brand integrity.
  • Turnkey Marketing and Sales Agent Applications: Purpose-built to handle multi-step, goal-oriented customer interactions that go far beyond simple Q&A, Conversica AI agents are deployed and capable of, quote, “delivering new revenue opportunities in days, not months.” Revenue Digital Assistants are reportedly informed by 15 years of real-world interactions, offering go-to-market teams out-of-the-box AI conversations automatically triggered based on customer actions and tailored to each contact’s preferences and needs when it comes to navigating the complexity of the modern sales process.

“Our latest release represents a major leap forward to achieving Artificial General Intelligence (AGI) for enterprise applications,” explained Jim Kaskade, CEO of Conversica. “Enterprises don’t have to embed their own LLMs, and they don’t need consultants to develop their agents on complicated AI frameworks. We’ve worked diligently to marry the advancements in our chat with our core omnichannel capabilities, while ensuring that we can meet the rigorous accuracy standards of enterprises in every conversation with their prospect and existing customers.”

Read more about Conversica’s solutions here.

Be part of the discussion about the latest trends and developments in the Generative AI space at Generative AI Expo, which will be taking place February 11-13, 2025, in Fort Lauderdale, Florida. Generative AI Expo covers the evolution of GenAI and will feature conversations focused on the potential for streamlined intelligence across industries, and how the technology is already being used to create new opportunities for businesses to improve operations, enhance customer experiences, and create new growth opportunities.




Edited by Greg Tavarez
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