Not long ago, the customer journey felt more like a maze than an easy path. Businesses relied on generalized marketing campaigns, hoping to catch the right audience at the right time. Customer service often involved long wait times and rigid scripts. Little room was left for personalization. Product recommendations were either based on rudimentary algorithms or entirely absent, which forced customers to sift through countless options to find what they needed. It was a world of disconnected touchpoints, where personalization was a luxury, and efficiency was often a dream.
Fast-forward to today, where generative AI is reshaping these experiences in ways that were once the stuff of science fiction. GenAI is there to bridge the gaps in customer interactions and deliver new levels of personalization and efficiency. From crafting hyper-targeted marketing campaigns to enabling real-time, context-aware customer support, AI tools are the backbone of a successful customer experience strategy.
But while the technology holds immense promise, understanding how to leverage it effectively is no small feat. That’s where an upcoming panel session at Generative AI Expo 2025 comes in.
Join us at the Broward County Convention Center in Fort Lauderdale, Florida, from February 11-13 for various discussion, including “How Generative AI is Transforming Digital Customer Journeys,” set for 9:00-9:45 AM on Wednesday, February 12.
Moderated by Thomas B. Brannen, senior analyst and founder of OnConvergence, this session will bring together some of the brightest minds in the industry. Panelists include Charl Coetzee, CTO of Cube Group; Anthony Minessale, CEO of SignalWire Inc.; and Mike Ryan, CEO and founder of SpiceX.
Together, they’ll unpack how GenAI is changing customer engagement, from personalized marketing and tailored recommendations to exceptional customer service that feels human, even when it’s powered by machines.
This is a chance to gain insights and explore real-world examples of businesses successfully leveraging GenAI to enhance customer satisfaction and drive sales.
Don’t miss out on this opportunity to understand not just the “how” but the “why” of this transformative technology. Register and be part of the conversation shaping the future of digital customer journeys.
Edited by
Alex Passett
