Sprinklr Launches Digital Twin Technology for Deploying AI Applications
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Sprinklr Launches Digital Twin Technology for Deploying AI Applications

By Tracey E. Schelmetic

Every enterprise today is certainly looking for ways to do more with less, and one of the technologies they are turning to is generative AI (GenAI), which can improve customer experiences (CXs) while cutting down on human work. Chatbots are automating sales and support conversations, marketing automation tools for managing outbound messages and notifications, appointment scheduling tools, task management apps to streamline tasks, and routing engines to direct queries to the appropriate team.

For this reason, it has become critical that companies create the highest quality chatbots possible.

So, unified CX management solutions provider Sprinklr recently announced the launch of its Sprinklr Digital Twin, a new AI technology designed to go beyond traditional conversational AI chatbots. Sprinklr Digital Twin, powered by Sprinklr AI+, can enable companies to build and deploy autonomous and intelligent AI applications that can mirror and enhance the capabilities of customer-facing teams. A Sprinklr Digital Twin doesn't just power conversations, it can make decisions, plan actions, design workflows, and execute tasks at scale with speed and efficiency, said the company.

Previously, chatbots often relied on hardcoded business processes and pre-defined responses, which can admittedly limit scope and escalate costs due to increased complexity in maintenance and updates. They tend to be specific to a certain channel or business unit, which can hinder the goal of unifying teams and functions across the organization.

Sprinklr Digital Twins do not rely on hardcoded business processes and are designed to work across different channels seamlessly. They are easier to build and train than a traditional chatbot, according to the company, and they can be centrally managed. They combine the ability to learn from data and act, while performing tasks and making decisions like a team or employee would. Finally, Sprinklr Digital Twins are trained the same way a human is – with access to defined data and systems, instruction on what processes to use depending on tasks, and guidance on what policies and guardrails to follow.

“With the Sprinklr Unified-CXM platform, access to the world’s unstructured data that is publicly available, and proprietary AI combined with industry-leading GenAI capabilities, we believe that we are uniquely positioned to help our customers realize the true promise of AI,” said Sprinklr Founder and CEO, Ragy Thomas. “We want to help every customer unlock the transformative value of speed, innovation, and cost savings with AI.”




Edited by Alex Passett
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