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Forcepoint Tackles GenAI Security Challenges with New Solution

By Greg Tavarez

“Delivering ‘data security everywhere.” That’s part of Forcepoint’s mission.

For those unfamiliar with Forcepoint, the company is based in Austin, Texas and it works to simplify security for global businesses and governments. Forcepoint’s all-in-one, cloud-native platform makes it easy to adopt zero trust principles and prevent the loss/theft of sensitive data and intellectual property, no matter where people may be working.

Adding to its mission, Forcepoint recently revealed its GenAI Security solution, which offers visibility, control and risk-based data protection across GenAI platforms, including integration with OpenAI’s ChatGPT Enterprise Compliance API.

The solution allows businesses and government agencies to securely leverage GenAI innovations, which accelerates their AI transformation while maintaining stringent data security and compliance standards.

It achieves this by bringing together Forcepoint ONE Security Service Edge (SSE), a cloud-delivered platform for controlling access and content on AI apps and other websites, Forcepoint ONE Data Security and Forcepoint Data Security Posture Management (DSPM). For example, the solution merges SSE technologies like Forcepoint ONE CASB and Forcepoint ONE Web Security with the information protection capabilities in Forcepoint DSPM and Forcepoint ONE Data Security.

Forcepoint ONE CASB provides granular control over how sanctioned SaaS apps are used, including what data is uploaded into them.

Forcepoint ONE Web Security ensures Zero Trust Web Access to GenAI sites by analyzing site risk and reputation. Doing this designates allowable site categories, restricts users, and blocks or limits activities with sensitive information. Precise permissions and Zero Trust policies also help ensure that only authorized personnel use GenAI tools, prevent malware and sanitize content to remove threats without disrupting workflows.

Forcepoint DSPM enhances the speed and accuracy of data classification and protection using AI Mesh technology — a network of language models and machine learning (ML) algorithms powered by Getvisibility. The AI Mesh increases the speed and accuracy of data discovery, classification, risk assessment and risk mitigation.

Merging these technologies creates a framework that safeguards sensitive information and intellectual property. Advanced AI and ML algorithms provide high-accuracy data discovery and classification, dynamic policy enforcement and real-time risk assessment across GenAI platforms like ChatGPT Enterprise, Copilot, Gemini and others.

Furthermore, the Forcepoint GenAI Security solution analyzes user queries within AI platforms to identify and mitigate potential breaches, and its assigns risk scores based on information sensitivity and ensures compliance with regulatory requirements.

“Forcepoint’s GenAI Security solution offers real-time monitoring and unified management of access and data protection policies, preventing unauthorized data sharing and mitigating AI-related risks,” said Karl Triebes, Chief Product Officer at Forcepoint. “Our data-first approach to Zero Trust ensures customers can confidently use AI websites and apps, knowing their digital assets are secure.”

Forcepoint's integration with ChatGPT Enterprise allows organizations to monitor and control data flow within the AI platform. By tracking user behavior and data interactions, Forcepoint helps businesses prevent data breaches and ensure compliance with regulations. Essentially, it provides a detailed overview of ChatGPT activities to enhance security and governance.

“Our compliance integration with ChatGPT Enterprise Compliance API shows our commitment to innovating AI security,” said Triebes. “As an industry leader among the first to demonstrate our capabilities in this space, we provide unmatched insights and control, enabling customers to harness generative AI technologies safely.”




Edited by Alex Passett
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